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    Our Privacy Policy - Compare Supercar Hire

    This privacy policy outlines how we collect, use, and protect your personal information when you use comparesupercarhire.com. We are committed to ensuring that your privacy is protected and that we comply with relevant data protection laws in the United Kingdom.

    Collection and Use of Personal Information

    We collect personal information such as name, postal address, telephone number, and email address only when it is necessary to provide you with a requested service. We will not disclose your personal information to any third party without your prior consent, except as required by law.

    Protection of Personal Information

    We take appropriate measures to protect your personal information from unauthorised access, disclosure, alteration or destruction. We use secure firewalls and other measures to restrict electronic access, and the computers that store the information are kept in a secure facility with restricted physical access.

    Collection of Non-Personal Information

    We also collect non-personal information such as IP address, pages accessed, and files downloaded. This information is used to determine how many individuals use our site, which pages are most popular, and which pages are least popular. It does not identify you personally and is used to monitor and improve our service.

    Cookies

    We use cookies to enhance your user experience. Cookies are small files that are placed onto your computer automatically when you visit a website. We use cookies to run our website, provide dynamic content, and understand your usage of our website in order to improve it in the future. By using our website, you consent to the use of cookies in accordance with our privacy policy.

    Artificial Intelligence (AI)

    We use artificial intelligence (AI) to help us with enquiries and to improve our customer service. This may involve using machine learning algorithms to analyse data and provide responses to your queries. We may also use AI to personalise your experience on our website by recommending products or services that may be of interest to you based on your browsing behaviour. Please note that any personal information used by AI will be subject to the same protections and limitations as other personal information we collect.

    Data Retention

    We will only retain personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means.

    User Consent

    We will obtain your explicit consent before collecting or using your personal information. You have the right to withdraw your consent at any time by contacting us via our contact page.

    Children’s Privacy

    Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are under 13, please do not provide any personal information on this website or through any of its features.

    International Transfers

    If we transfer your personal information outside of the UK, we will ensure that appropriate safeguards are in place to protect your personal information. This may include transferring your personal information to countries that have been deemed by the European Commission to have adequate data protection laws or to other countries with which we have appropriate data transfer agreements in place.

    Data Breaches

    We have measures in place to detect and respond to data breaches. If we become aware of a data breach that may affect your personal information, we will notify you and any applicable authorities in accordance with our legal obligations.

    Changes to the Policy

    We may update this privacy policy from time to time to reflect changes in our practices, regulatory requirements or industry standards.

    Your Rights

    Under data protection laws, you have the right to access and amend any personal information we hold about you. You also have the right to object to the processing of your personal information, to restrict the processing of your personal information, and to have your personal information erased. If you have any questions or concerns about our privacy policy or the information we hold about you, please contact us via our contact page.

    Acceptance of Privacy Policy

    By using our website, you consent to the collection and use of information by comparesupercarhire.com in accordance with our privacy policy. If you do not agree with our policy, please do not use our site.

    For more information about your rights under data protection laws, please visit the Information Commissioner’s website at www.ico.gov.uk or read the Data Protection Act 1998 online at www.legislation.gov.uk/ukpga.

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